Tracking
GA4, the Meta Conversions API and Google Ads conversion tracking, all checked against the leads in your CRM.
Results, in numbers.
Every campaign we run is tracked from the first impression to the closed deal. This is the dashboard our clients see: spend, leads, cost, conversion and return, by channel and by week.
Leads over time
Leads per week
View as a table
Lead to customer
Channel mix
Share of spend and share of leads
Cost per lead by channel
Lower is better
Leads by industry
Selected period
When leads come in
Average leads by day and time of day
Campaigns
Click a column to sort
Brand highlights
Pick one or more brands to compare what our work delivered: conversions, conversion rate, revenue and return on spend over the last six months.
Compare brands
Conversions, last 6 months
Where conversions came from
Selected brands, by channel
Choose at least one brand above to see its numbers.
How we measure
Numbers only help if you can trust them. Every account is set up the same way before the first rupee is spent.
Attribution
Every lead carries its source, campaign and ad into the CRM, so cost per customer is real, not estimated.
Reporting
A live dashboard you can open any time, plus a weekly summary of what changed and what we're testing next.
- Cost per lead
- Ad spend divided by the leads it brought in.
- Click-through rate
- Clicks as a share of the times an ad was shown.
- Lead to customer
- The share of leads that became paying customers.
- Return on ad spend
- Revenue from those customers divided by ad spend.
Want numbers like these?
Tell us your goals and we'll show you what a plan for your brand would look like.